As the financial year comes to a close, product managers find themselves juggling multiple priorities—finalising planned activities, ensuring budgets are utilised wisely, and setting the stage for the next quarter. The pressure is real, but you can navigate this phase smoothly with the right approach.
Here are some points that you can consider:
1. Prioritize Pending Plans
Review your planned activities and categorize them into “Must-Do” and “Can-Defer.” Focus on high-impact initiatives that align with your brand’s growth strategy.
2. Smart Budget Utilization
Instead of rushing to exhaust budgets, channel resources into impactful inputs—doctor engagement activities, scientific content, or digital assets that add long-term value. Having the right partners can make execution seamless.
3. Next Month’s Strategy
Plan your April inputs now. Identify gaps in the market, gather field insights, and align with medical reps to ensure a strong start to the next financial year. If time is a constraint, collaborating with a medical communications agency can help execute your plans efficiently.
4. Data-Driven Planning
Analyze this year’s performance—what worked, what didn’t? Use these insights to craft a strategic roadmap for the upcoming months. External content development and marketing strategy expertise can add value to this process.
5. Align with Teams
Effective execution needs cross-functional alignment. Coordinate with marketing, sales, and medical teams to ensure smooth transitions and clear objectives. With the right resources and expert support, a structured approach can make all the difference.
With structured planning and the right collaborations, product managers can confidently close the year and enter the next with a clear vision.
*eMediWrite is a medical communications company which helps pharma in their marketing activities from ideation to execution.
