In the competitive world of pharma marketing, trust isn’t just desirable—it’s essential. Product managers and marketers often ask themselves: How do we communicate value effectively while building credibility? One proven way is by leveraging KOL endorsed case studies and testimonials. Why Case Studies Work Case studies work by offering real-world proof of your product’s effectiveness.…
In the highly competitive pharmaceutical industry, your brand’s visibility plays a crucial role, i.e., it can make or break your market success. If your brand is struggling to make a lasting impression, several factors may be contributing to its diminishing presence. The good news? With the right strategies, you can boost your visibility and regain…
Product managers in the pharmaceutical industry are positioned at a turning point where innovation and regulation convergence occur. The task is obvious: balancing the need for novel drugs with stringent regulatory requirements. This delicate balancing act is crucial since it affects both the patient’s health and the product’s success. Product managers can use these 5…