The process of giving a pharmaceutical product a unique identity on the market is called pharmaceutical product positioning. It entails recognising the special qualities and advantages of your product and conveying them to the intended market in a way that sets it apart from rival goods. Your pharmaceutical firm can gain a competitive edge, boost…
Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. Pharma marketers employ various knowledge marketing strategies and initiatives with the goal of influencing HCPs’ prescribing behaviour. These consist of: Programmes for continuing medical education (CME), both online and offline. E-detailing, or physical LBLs in which a medical representative uses…
Different types of video media are used in video marketing to advertise and market the goods and services offered by healthcare companies. An astounding 86% of healthcare companies use video marketing as a marketing strategy. The effectiveness of video as a marketing tool is also attributed to its extremely shareable nature. It tries to draw…
The pharmaceutical sector is known for having a robust R&D and a sizable sales staff. However, over time, pharmaceutical businesses have encountered a number of difficulties, including high R&D costs, product patent expirations that coincide with price erosion, and the consolidation of pharmaceutical firms. Figure 1: The following illustrates a schematic view of the distinctions…
Brand awareness, used in marketing, refers to how well customers can name a product. Customers’ awareness of the brand should ideally include favorable opinions about the characteristics that set the product apart from its rivals. Promotion of a new product or reinvigoration of an established brand both needs building brand awareness. These are some points…
All products and services have certain life cycles. The term “life cycle” describes the time span between a product’s first release onto the market and its eventual withdrawal. Significant adjustments are made to the product’s market behavior during this time, which is reflected in the sales to the firm that brought it to the market.…
1. Select Relevant White Paper Topics White papers are supposed to educate your target audience, therefore you must first decide if you are writing for your patients or colleagues. White papers have historically listed the advantages and attributes of a specific good or service. These days, they inform, educate, and naturally persuade readers curious about…
Recent years have seen a significant trend toward social media marketing and online interactive PDF brochures, however everything is still set up to be printed if necessary. Since conferences are once again a thing, there is a ton of advertising for businesses surrounding them in the form of stands and pop-ups. KEY POINTS FOR PHARMA…
1. COLLECT INFORMATION FROM MULTIPLE SOURCES Knowing your target market should be the first step in any marketing strategy. This is now achievable with unmatched accuracy thanks to technological advancements. To enhance digital marketing, pharmaceutical businesses should also make advantage of user data. People use search engines to look for conditions and products, adding keywords…
The Nationwide Pharma Marketing Excellence Awards 2022 are designed to recognize individuals who have contributed to developing innovative pharmaceutical products and services that may aid in providing patients with top-notch healthcare. They honor the initiative and dedication of specific individuals who toiled in the background and oversaw advancements in general healthcare for the benefit of…