The Challenge: Our client needed an innovative approach to market an oncology drug which was facing significant challenges in the market.
Proposed Solution: We won the contract and, within two weeks, contacted our excellent KOLs network to identify what would make them prescribe a new product. Based on the inputs give, our medical communications team designed eye catching marketing material and CME leaflets and created a good brand promotion strategy based on the material designed. We also targeted specific patient groups with a mechanism in place to ensure these were followed up.
Results: Within the first seven months, there was a 40% increase in sales of the product, proving our added value. The total sales volume for 2015 was far higher than the sales of 2014. The client reports an impressive return on investment of 34.5%.
How this Helped Patients? : By raising awareness among oncologists, they are now able to prescribe this effective drug to those suffering from cancerous conditions.
