Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. As we step into 2025, here are the key trends shaping the future of pharmaceutical marketing. AI-Driven Personalization in Doctor Engagement* Artificial Intelligence (AI) is transforming the way pharmaceutical brands interact with healthcare professionals (HCPs). AI-powered tools analyse vast…
As the financial year comes to a close, product managers find themselves juggling multiple priorities—finalising planned activities, ensuring budgets are utilised wisely, and setting the stage for the next quarter. The pressure is real, but you can navigate this phase smoothly with the right approach. Here are some points that you can consider: 1. Prioritize…
The vibrant city of Jaipur witnessed an extraordinary convergence of dermatology experts, innovators, and industry leaders at DERMACON’2025. As one of India’s most prestigious dermatology conferences, this event provided a unique platform to explore cutting-edge advancements, new treatment modalities, and emerging trends shaping the future of skin health. At eMediWrite, we specialise in medical communications,…